Crop Management Expo

The Connected Agriculture Revolution

Agriculture is an honored part of American history. Growing up I was lucky enough to have a working farm in the family where I was able to spend a considerable amount of time. During this time, I grew to understand that while farming cultivates a simpler life in many respects, it also demands hard-work and a commitment to the land and livestock that most people never experience in their careers. I've also seen the transition that many farms have had to make in order to make ends meet as the economic landscape evolves around them. For many modern farmers the game has become about working smarter, and working connected.

Recently I had the privilege of attending the Crop Management Expo in Madison, Wisconsin to see first-hand the influence of connected technology on the farming landscape. To say the change over the last decade has been dramatic would be a grand understatement. Whereas previous generations of design and engineering focused on improving speed, efficiency and economy through the enhancement of physical equipment, today's landscape is engrossed in the integrated and connected software systems and apps that provide better insight in how to manage the land.

Field mapping, soil analysis and resource application software has become the new language in ag. The technology is creating a revolution equivalent to that of the powered machines developed over the past two centuries. A continuous, real-time stream of data can now be instantly gathered and analyzed by farmers to prioritize the use of water, fertilizer and their time to the areas of greatest need and risk while optimizing their final output. Companies like SST Software and Crop IMS are delivering groundbreaking offerings that are providing farmers with greater insight into means of enhancing their cultivation practices and improving profitability. Innovative software applications are creating a new culture of efficiency that is giving farmers more control over their ROIs and their overall success from season to season.

While technology has intertwined with agriculture at an incredible rate, the revolution is still in its infancy. Through improved focus on UX practices and the implementation of secure, robust software code, the opportunities are endless for improving the intuitiveness, data management, accuracy and the overall contribution to the efficiency and profitability of the modern farm.