Research & Design Strategy
The most successful products and user experiences are founded in sound research and strategic planning.
Development programs don’t come with a built-in GPS. They do however come with a variety of competing agendas and design factors driven by varying motives and business strategies. Without a clear roadmap it is easy to lose focus on the primary goals that are most critical to the ultimate success of your project.
i3’s research methodology focuses on discovering and mapping strategic design opportunities that can be cultivated into executable plans of action. Through ethnographic and market research we uncover these unique design opportunities and synthesize them into a roadmap for the development of your product, service or digital experience.