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View showing different sketches of Flexzilla swivel grip




Legacy Manufacturing designs and manufactures innovative hoses, tools and equipment for professional and consumer use. Legacy Manufacturing approached i3 to refresh Flexzilla’s SwivelGrip™ garden hose grip which allows the hose to uncoil easily providing a hassle-free yard work experience for the user. The goal was to update the appearance, enhance the ergonomics and to include a soft grip material while maintaining the Flexzilla color palette.


Proposed design solutions were required to communicate the rotational element to the user to depict the SwivelGrip™ brand. Ergonomic prototypes of the top three designs were developed and tested with user groups followed by several renditions of the final design direction to ensure the ultimate comfort grip.

detailed view of swivel grip on green background


The large grip allows the user to use the power of their entire hand to grip and is comfortable in both hands. The grip is then duplicated on the connection end giving the user an adequate grip to connect to the spigot and eliminates any pinching or water leaks like conventional hoses.